Top 9 Auth0 Alternatives and Competitors

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Auth0 is a popular choice for identity and access management (IAM), but is it the right fit for every business? Some teams need more flexibility, better pricing, or features tailored to their specific security needs.

If you're exploring alternatives to auth0 that offer scalability, seamless integration, and strong security, this guide covers the best Auth0 alternatives, breaking down their strengths, pricing, and ideal use cases; so you can make the best decision for your business.

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TL;DR - Auth0 Alternatives

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Auth0: A quick overview

Auth0 is a popular Identity and Access Management (IAM) solution, especially favored by developers for its ease of use and flexibility. It simplifies user access with features like single sign-on (SSO), multi-factor authentication (MFA), and customizable user access controls. 

With thousands of pre-built integrations, Auth0 streamlines authentication without requiring extensive development work, making it a go-to choice for many organizations.

Why Businesses Choose Auth0

One of Auth0’s biggest strengths is its developer-friendly, API-first approach, allowing businesses to integrate authentication seamlessly across platforms. 

The Universal Login feature ensures a secure, centralized authentication process, reducing risks like phishing and credential stuffing. Additionally, fine-grained authorization (FGA) enables businesses to define user permissions beyond traditional role-based access control, offering more flexibility in managing access.

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Why Businesses Look for Auth0 Alternatives & Auth0 Competitors

Auth0 is a widely used IAM platform, but it's not without its drawbacks. Many businesses seek Auth0 alternatives due to high costs, setup complexity, and limited customer support. Here’s a breakdown of the key concerns based on user feedback:

• Pricing that scales quickly – Auth0’s pricing is a major concern for businesses with a growing user base. While it offers free and lower-tier plans, costs increase significantly as user counts rise, making it expensive for scaling organizations. Some users report unexpected charges, making budget planning difficult and making their way to explore other Auth0 alternatives.

• Complex setup and customization – Although Auth0 provides flexible authentication options, configuring advanced features like multi-tenant setups, custom login pages, or RBAC requires technical expertise. Many users find the initial setup difficult and the documentation insufficient compared to Auth0 competitors, making implementation time-consuming.

• Limited support for critical issues – While Auth0 has an active developer community, businesses often struggle with slow response times from support, especially on lower-tier plans. Many users note that resolving urgent authentication issues can take longer than expected, which isn't ideal for mission-critical applications.

• Performance issues and service downtime – Some users report occasional service outages and latency issues, particularly in high-traffic environments. Authentication failures or delays in login responses can disrupt user experience, prompting businesses to look for Auth0 competitors with more reliable uptime and faster authentication speeds.

Due to these challenges, many organizations explore Auth0 alternatives that offer better pricing, simplified setup, and more responsive customer support while maintaining strong security and compliance features.

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Top Auth0 alternatives for IAM 

1. CloudEagle.ai: The Top Auth0 Alternative

CloudEagle.ai is a comprehensive SaaS management and procurement platform designed to help businesses discover, govern, renew, and optimize their SaaS investments. It streamlines workflows, prevents unnecessary spending, and automates procurement and contract renewals, ensuring businesses get the right tools at the right price while maintaining full control over their software stack.

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With 500+ integrations, automated workflows, and real-time AI-driven insights, CloudEagle.ai enables businesses to reduce software costs from day one, manage vendor contracts efficiently, and ensure secure, compliant access to critical SaaS applications.

CloudEagle isn't just another IAM solution; it goes beyond authentication by integrating identity and access management with SaaS governance and cost optimization. While Auth0 primarily focuses on authentication and user identity, CloudEagle.ai offers a full suite of IAM and SaaS management capabilities that prevent compliance risks, security gaps, and wasted software spend before they happen.

Unlike Auth0, which requires additional tools for software provisioning, deprovisioning, and license optimization, CloudEagle.ai combines identity governance, access control, and SaaS security in one platform. 

It not only ensures secure authentication but also continuously monitors, optimizes, and revokes access based on real-time risk analysis and usage data – something traditional IAM solutions don’t offer. By automating user lifecycle management, privileged access control, and compliance reviews, CloudEagle.ai eliminates manual work, enhances security, and prevents unauthorized access across hundreds of SaaS applications.

Key features: 

→ Automated User Access & Lifecycle Management

Managing identity access manually creates inefficiencies and security risks. CloudEagle.ai automates user provisioning and deprovisioning, ensuring employees gain access on Day 1 and lose it immediately when they leave, preventing unauthorized access and reducing IT workload.

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→ Time-limited & Role-Based Privileged Access

Standing admin privileges can lead to security breaches. CloudEagle.ai implements Just-in-Time (JIT) access, granting temporary, role-based permissions that automatically expire after a set time, ensuring least-privilege access without manual intervention.

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→ AI-Driven Anomaly Detection & Threat Monitoring

Cyber threats often stem from unauthorized access. CloudEagle.ai continuously monitors user activity, login behaviors, and access requests to detect anomalies like multiple failed logins, suspicious IP addresses, or abnormal data transfers, flagging risks before they escalate.

→ Self-service access requests with Approval Workflows

Employees often request SaaS access via email or IT tickets, causing delays. CloudEagle.ai centralizes access requests in a self-service portal, where managers approve based on security policies, ensuring faster, policy-compliant access without unnecessary IT involvement.

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→ Dynamic Access Control Based on Risk & Context

Not all users need the same level of access at all times. CloudEagle.ai enforces role-based access control (RBAC) with dynamic policies that restrict high-risk actions based on time, location, and device type, ensuring sensitive data stays protected.

→ Automated Compliance Audits & Security Reviews

Regular access audits are essential but often overlooked. CloudEagle.ai automates security reviews and compliance checks, identifying dormant accounts, unused licenses, and unauthorized permissions to maintain a secure and cost-effective IAM strategy.

What users are saying about CloudEagle.ai, 

‍“We are relieved that we no longer have to access each application to grant and revoke access. CloudEagle.ai's provisioning module saved us hundreds of hours every month and helped us focus on more strategic tasks.” - Alice Park, IT Ops Manager, Remediant

"Provisioning and deprovisioning users used to take hours, even days, and often led to delays and security risks. With CloudEagle.ai's automated workflows, we now ensure Day 1 access for new hires and immediate deprovisioning for departing employees, saving time and enhancing security ." - Sam Middleton, Head of IT, Bloom & Wild

Pricing

CloudEagle.ai’s IAM solutions start at $2,000/month, with modular pricing based on company size and requirements.

2. Okta: Secure Identity and Access Management for Enterprises

Okta is powered by data from our extensive ecosystem, Okta AI gives customers the ability to take Identity actions and respond to threats in real time, enforce access controls, and streamline identity governance. As one of the top alternatives to Auth0, it offers 7,000+ pre-built integrations, advanced user lifecycle management, and enterprise-grade security features for organizations of all sizes. 

Key Features

• Single Sign-On (SSO): Users can access multiple applications with one login, reducing password fatigue and enhancing security.
• Lifecycle Management: Automates user provisioning, deprovisioning, and role-based access to ensure compliance and security.

Pros

• Easy integration with thousands of apps, reducing deployment complexity.
• Scalable IAM solutions for businesses of all sizes, from startups to enterprises.
• Advanced security controls, including adaptive authentication and risk-based policies.

Cons

• Complex setup for large-scale enterprises with multiple environments.
• Frequent authentication prompts may frustrate users in certain configurations.
• Premium pricing compared to some competitors, making it costly for smaller businesses.

Pricing

Okta’s pricing starts at $2 per user/month for Single Sign-On (SSO) and varies based on features like MFA ($3/user/month) and Lifecycle Management ($4/user/month). Volume discounts are available for enterprises with 5,000+ users.

3. OneLogin: Simplified Identity and Access Management

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OneLogin is a secure identity and access management (IAM) solution that enables single sign-on (SSO), multi-factor authentication (MFA), and automated user provisioning. As one of the strong Auth0 alternatives, it streamlines access control, enhances security, streamlines access management, and reduces IT overhead across cloud and on-premises applications.

Key Features

• Multi-Factor Authentication (MFA): Adds an extra layer of security with adaptive authentication methods like biometrics and OTPs.
• Lifecycle Management: Automates user provisioning, role-based access, and real-time deprovisioning to ensure compliance.

Pros

• User-friendly interface with simple setup and easy integrations.
• Strong security features like adaptive authentication and risk-based policies.
• Automated provisioning reduces IT workload and improves efficiency.

Cons

• Occasional system downtime may disrupt access to applications.
• Limited offline access can be inconvenient for some users.
• Higher pricing compared to some competitors, especially for smaller businesses.

Pricing

OneLogin pricing starts at $6 per user/month for Access and $12 per user/month for Professional. Volume discounts and enterprise bundles are available.

4. JumpCloud

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JumpCloud is a cloud-based directory platform that centralizes identity, device, and access management for businesses. It serves as one of the strong Auth0 alternatives, helping IT teams and MSPs secure, manage, and monitor users, devices, and applications across Windows, Mac, Linux, and Android environments - all from a single dashboard.

Key Features

• Single Sign-On (SSO): Secure, seamless access to all enterprise applications with one set of credentials.
• Device Management: Centralized control over Windows, Mac, Linux, and Android devices with automated policies.

Pros

• Cross-platform compatibility with centralized management.
• Zero Trust security model ensures advanced protection.
• Seamless integrations with HR systems, AD, and cloud tools.

Cons

• Initial setup can be complex for new users.
• Limited customization options for advanced authentication.
• Higher pricing compared to traditional directory services.

Pricing

JumpCloud pricing starts at $9/user/month for Device Management, $11/user/month for SSO, and $19/user/month for the full Platform package (billed annually).

5. Microsoft Entra ID 

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Microsoft Entra ID (formerly Azure AD) is a cloud-based identity and access management solution that provides secure authentication, multi-factor authentication (MFA), and single sign-on (SSO) for enterprises. This one of the Auth0 competitors that helps protect user identities, enforce security policies, and simplify access management across apps and devices.

Key Features:

• Conditional Access Policies: Enforces security measures based on user risk levels.
• Identity Governance: Automates provisioning, access reviews, and compliance enforcement.

Pros:

• Strong integration with Microsoft 365 and Azure services.
• Advanced security features like Zero Trust and adaptive MFA.
• Supports hybrid identity management with on-premises Active Directory.

Cons:

• Complexity in setup and configuration for non-Microsoft environments.
• Some advanced features require premium licensing.
• Limited flexibility compared to Auth0 alternatives like Okta and OneLogin.

Pricing:

Free tier available; premium plans start at $6/user/month for advanced security and governance features.

6. Frontegg

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Frontegg is a customer identity and access management (CIAM) platform designed for B2B SaaS applications. Similar to other Auth0 competitors, it offers seamless authentication, user management, and enterprise-grade security with multi-tenancy, role-based access control (RBAC), and self-service admin portals to streamline identity workflows.

Key Features:

• Multi-Tenancy & RBAC: Supports granular access control for complex SaaS environments.
• Self-Service Admin Portal: Provides users with full control over their authentication settings.
• Single Sign-On (SSO) & MFA: Enhances security with seamless login experiences.

Pros:

• Quick integration with pre-built authentication and user management tools.
• Scalable for startups to enterprise SaaS platforms.
• Excellent customer support with Slack and email assistance.

Cons:

• Some documentation is outdated, leading to integration challenges.
• Occasional bugs in user count and data accuracy.
• Pricing can be high for advanced enterprise features.

Pricing:

Free Launch plan available; paid plans start at custom pricing for Scale and Enterprise tiers.

7. FusionAuth

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FusionAuth is a developer-focused CIAM (Customer Identity and Access Management) solution that offers highly customizable authentication, authorization, and user management. With on-premise, cloud, and hybrid deployment options, it provides businesses with flexibility, security, and complete control over user data.

Key Features:

• Single Sign-On (SSO) & MFA: Supports OAuth, OpenID Connect, SAML, and social logins for seamless authentication.
• Flexible Hosting Options: Choose self-hosted, cloud, or hybrid deployment based on security and compliance needs.
• Extensive API & SDK Support: Provides developer-friendly APIs and SDKs for easy integration across platforms.

Pros:

• Customizable authentication flows with advanced security features.
• API-first architecture allows seamless integration with existing applications.
• Cost-effective alternative to enterprise solutions like Auth0 and Okta.

Cons:

• Initial setup can be complex for non-technical teams.
• Limited brand recognition compared to larger CIAM providers.
• Dashboards lack deep user analytics for advanced monitoring.

Pricing:

Free Community plan available; paid plans start at $125/month for 10,000 active users.

8. Keycloak 

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Keycloak is an open-source identity and access management solution designed for modern applications and services. It provides Single Sign-On (SSO), user authentication, and authorization management, making it a popular choice for enterprises and developers needing a customizable security framework.

Key Features:

• Flexible Authentication & Authorization: Supports OAuth2, OpenID Connect, SAML, and role-based access control (RBAC).
• Customizable & Self-Hosted: Open-source framework with extensive customization and self-hosting capabilities.

Pros:

• Completely free and open-source with enterprise-level features.
• Supports multiple authentication protocols for flexible integration.
• Active community & documentation for troubleshooting and enhancements.

Cons:

• Complex setup and configuration require technical expertise.
• Limited official support as an open-source project.
• Scaling for large enterprises may need additional infrastructure optimization.

Pricing:

Keycloak is free and open-source, but enterprises may incur self-hosting, maintenance, and support costs.

9. Cognito (AWS Cognito) 

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Amazon Cognito is a scalable identity and access management service that enables secure user authentication and authorization for web and mobile applications. It integrates with AWS services, social logins, and enterprise identity providers to streamline user management and security.

Key Features:

• Seamless Authentication: Supports username/password, social logins (Google, Facebook, Amazon), and SAML/OIDC providers.
• Scalability & Security: Can handle millions of users with multi-factor authentication (MFA), adaptive authentication, and risk-based security.
• AWS Ecosystem Integration: Works natively with AWS Lambda, API Gateway, and IAM for secure access control.

Pros:

• Highly scalable to support businesses of all sizes.
• Seamless AWS integration for better security and automation.
• Flexible authentication options with passwordless login and MFA.

Cons:

• Complex initial setup and steep learning curve for AWS beginners.
• Limited customization compared to standalone CIAM solutions.
• Error handling and debugging can be challenging.

Pricing:

Amazon Cognito offers Lite (basic), Essentials (flexible), and Plus (advanced security) tiers, with pay-as-you-go pricing based on monthly active users (MAU). A free tier includes 10,000 MAUs per month for direct sign-ins.

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Find the Right IAM Solution for Your Business

Choosing the right identity and access management (IAM) solution as one of the best Auth0 alternatives is crucial for security, compliance, and user experience. Whether you prioritize flexibility, pricing, or security, all alternatives to auth0 bring unique advantages. Here's a quick recap of the blog:

• Okta and OneLogin are great for enterprise-level security with strong integrations and lifecycle management.
• JumpCloud and Microsoft Entra ID cater to businesses needing device and directory management.
• Frontegg and FusionAuth provide developer-friendly, highly customizable authentication.
• Keycloak and Amazon Cognito are cost-effective, open-source, and AWS-integrated options.

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CloudEagle: The Smartest Way to Manage SaaS & IAM

If your goal is to automate user provisioning, streamline access control, and cut down on software waste, CloudEagle is your best bet. It combines SaaS management with identity governance, ensuring secure, compliant access to every application in your stack. 

With AI-driven insights and 500+ integrations, CloudEagle is the top solution for businesses looking to optimize IAM and SaaS investments.

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FAQs

1. Why should I consider an alternative to Auth0 for my IAM needs? 

You might look for an Auth0 alternative due to concerns over its scaling pricing, complexity in advanced setup and customization, slow customer support on lower-tier plans, and occasional performance issues or downtime, especially in high-traffic scenarios.

2. What are the main types of Auth0 competitors available? 

Auth0 competitors include enterprise IAM solutions (like Okta, Microsoft Entra ID), open-source platforms (like Keycloak, SuperTokens), cloud-native services (like Amazon Cognito), developer-CIAM platforms (like Frontegg, FusionAuth), and integrated SaaS management & IAM platforms (like CloudEagle).

3. How do I choose the best Auth0 alternative for my my business? 

Consider your target audience, preferred deployment model (cloud, on-premise), budget and pricing structure, required customization and extensibility, ease of developer experience, necessary security and compliance features, scalability needs, and available support and community resources.

4. Is open-source IAM a viable alternative to Auth0? 

Yes, open-source IAM solutions like Keycloak and SuperTokens are viable alternatives. They offer cost savings, deep customization, and full control over your identity infrastructure. However, they typically require more technical expertise for setup, maintenance, and support SaaS offerings.

5. What's the difference between IAM and CIAM, and how does it affect my choice of an Auth0 alternative?

IAM generally refers to managing digital identities and access for internal users (employees, partners). CIAM focuses specifically on managing identities for external customers of an application or service. Auth0 is strong in CIAM. 

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‍Read next: 

1. Top 7 Okta Alternatives and Competitors

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2. 7 SailPoint Alternatives and Competitors

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3. 8 Best Identity and Access Management Tools

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