What is Usage Based Pricing?
Usage Based Pricing, also called pay-as-you-go or consumption-based pricing, is a model where customers are charged based on actual usage. Instead of a flat rate, the cost scales with how much of the product or service is consumed.
In SaaS, SaaS usage based pricing often means tracking API calls, data, or user activity in the platform. It's common in cloud services, developer tools, customer support platforms, and storage-based products.
Usage based pricing model provides pricing flexibility, helping customers avoid overpaying for unused features or licenses. It’s ideal for enterprises with variable workloads, offering transparency and cost efficiency.
However, finance and SaaS procurement teams must monitor usage closely. Without proper tracking, this model can lead to unexpected overages or budget misalignment.
Why Usage Based Pricing Matters
Usage Based Pricing matters because aligns costs directly with consumption, ensuring enterprises only pay for what they use. This creates transparency, improves budgeting accuracy, and eliminates wasted spend on unused features or licenses.
The model offers flexibility and scalability, making it ideal for growing or seasonal teams with fluctuating needs. It lets enterprises adjust usage without renegotiating SaaS contracts, supporting faster innovation and operational agility.
For finance and procurement teams, it delivers clearer ROI visibility and better cost control. Vendors are also incentivized to maintain product value over time, strengthening long-term customer satisfaction and retention.
Where Usage-Based Pricing Is Used
Usage Based Pricing is widely used in cloud computing, telecom, and utility services, industries where consumption varies by user. It’s also gaining traction across SaaS platforms, developer tools, and APIs that charge based on real-time activity or usage levels.
Here’s a detailed breakdown:
Cloud Infrastructure
Platforms like Amazon Web Services (AWS) or Google Cloud Platform bill based on storage, bandwidth, or compute time.
Customer Support Software
Customer support solutions use usage based pricing solutions to charge based on volume of tickets or active support seats.
Data Warehousing
Data warehousing platforms use compute-hour and SaaS usage based pricing to reflect real usage.
Usage-Driven Collaboration Tools
Slack or Zoom may offer pricing models based on usage based SaaS pricing models rather than total seats.
Machine Learning Platforms
AI tools like OpenAI or Hugging Face often use token or inference-based billing aligned with actual model usage.
Usage-Based Pricing Benefits
Usage Based Pricing aligns cost with actual value, leading to better customer satisfaction, transparency, and long-term loyalty. It removes pricing friction by offering a lower entry point, especially for startups and growing businesses.
Here’s a detailed breakdown into usage based pricing model benefits:
- Procurement teams gain control over SaaS value by paying only for what their organization actively uses.
- Finance can forecast better using historical usage patterns rather than flat-fee assumptions that don’t reflect behavior.
- Usage surges from growth or campaigns are easier to accommodate without manual contract renegotiations.
- Enterprises avoid overprovisioning or shelfware, especially when paired with license tracking tools.
- Contracts evolve based on need, encouraging vendors to deliver continuous value, not just initial onboarding.
Usage Based Pricing Best Practices & Examples
Effective usage-based pricing requires clear communication, flexible contracts, and real-time usage monitoring. These practices ensure customers understand what they’re paying for and avoid unexpected costs.
Connect Usage to Spend Dashboards
Integrate SaaS usage with platforms like CloudEagle.ai to see cost spikes and correlate them with real business activity.
Set Automated Usage Alerts
Flag excessive consumption early, like high API volume or unusual user activity, before billing thresholds are breached.
Tag Usage by Team or Function
Track which departments drive usage (and cost), enabling budget accountability and smarter chargebacks.
Review Vendor Invoices with Context
Overlay usage data onto billing cycles to confirm accuracy and validate ROI before approvals.
Pair with Provisioning Controls
Ensure only authorized users can access usage-billed tools, avoiding waste from inactive or overassigned accounts.
Audit Usage Trends Quarterly
Surface usage reports during QBRs to revalidate tool value and plan renewal discussions with current data.
Usage Based Pricing Conclusion
Usage Based Pricing offers buyers dynamic control, but only when paired with the right visibility and governance. It aligns SaaS spend with actual usage, rewarding efficiency and ensuring budget accountability across teams.
When done right, usage based pricing model allow enterprises to scale with precision, not waste. It also shifts focus from seat counts to outcomes, helping SaaS buyers and vendors build more sustainable relationships.
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Usage Based Pricing FAQs
What is an example of usage-based pricing?
Usage Based Pricing applies when customers are billed by what they consume—like API calls, storage, or active users. Common examples include cloud services, communications platforms, and AI tools with volume-based billing.
What is usage-based pricing in AI?
Usage Based Pricing in AI charges based on tokens used, inference requests, or compute time. It reflects the actual workload processed by the model rather than charging flat fees for access.
What is usage billing for SaaS?
Usage Based Pricing for SaaS means customers are billed based on how much they use a product. It replaces fixed pricing with a model tied to real engagement, like messages sent or tasks completed.
What is API usage-based pricing?
Usage Based Pricing for APIs bills companies for each call, transaction, or event processed. This model is common for tools like Stripe, Twilio, and Plaid where pricing scales with customer activity.
Which pricing model is based on actual usage?
Usage Based Pricing is the model that aligns charges with real-time usage of services or software features. It offers flexibility and makes billing performance-based, especially in cloud or platform-based SaaS products.
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