How We Got Birdeye Off Their SaaS Spreadsheets

30 mins

For CloudEagle onboarding


Integrations provided 100% visibility

630 hrs/yr

Saved on SaaS management

Birdeye faced the challenge of managing numerous SaaS applications on outdated spreadsheets, hindering scalability, user tracking, and cost optimization.


Onboarding was very simple and only took about 10 minutes. CloudEagle provided out-of-the-box connectors for complete visibility and auto-categorization for segregating SaaS and non-SaaS vendors.


Birdeye got complete visibility of their SaaS spend and usage. The real-time visibility of their SaaS stack made spreadsheets obsolete.

Key Highlights:

  • The onboarding process was simple and completed in about 30 minutes.
  • CloudEagle's auto-categorization automatically segregated SaaS and non-SaaS vendors.
  • Customer got a bird's-eye view of the SaaS stack, eliminating the need for spreadsheets.


Birdeye encountered software sprawl as various teams accumulated many applications, each tracked on individual spreadsheets. This led to a challenging and non-scalable process for the finance and operations teams as they attempted to catalog apps, users, and verify transactions using spreadsheets.

The pandemic intensified the problem due to a significant increase in SaaS purchases, rendering manual spreadsheet management unfeasible.

The existing spreadsheet setup lacked visibility into user activity, impeding effective cost optimization. To gain a precise overview of their SaaS ecosystem, expenditure, and user engagement, Birdeye sought an efficient solution to tackle these hurdles.


CloudEagle addressed Birdeye's inefficient spreadsheet-based SaaS management process by leveraging its out-of-the-box connectors compatible with various financial and SSO systems. 

Birdeye obtained an exhaustive view of its SaaS landscape within a few hours. The onboarding process was simple and completed in about 30 minutes. 

CloudEagle efficiently parsed through Birdeye's financial and single sign-on transactions, compiling a comprehensive list of their paid-for SaaS products and employee usage. 

Our platform's automated categorization seamlessly segregated SaaS from non-SaaS vendors, eliminating hundreds of hours of manual work. Moreover, individual integrations with vendors such as Zoom, Slack, Atlassian Jira, and RingCentral allowed Birdeye to gain deeper insights into app usage.

The Impact


CloudEagle provided Birdeye with comprehensive, up-to-date visibility of its SaaS stack, eliminating the need for cumbersome spreadsheets. Automatic categorization saved 630 hours per year, distinguishing SaaS from non-SaaS vendors, making SaaS management easier.

By harnessing 300+ direct integrations with major vendors, such as Zoom, Slack, Atlassian Jira, and RingCentral, Birdeye gained deeper insights into app usage. 

This resulted in enhanced efficiency, cost savings, and, most crucially, the ability to accurately gauge the value of their software investments. 

With CloudEagle, Birdeye successfully transitioned from spreadsheet management to an agile and informed SaaS management approach, decreasing 80% of time spend on app management.


Birdeye, a leading customer experience platform in the United States, comprises over 600 employees and provides innovative customer engagement solutions like online reputation management, customer feedback, business listings, and customer communication.

Discover how much you can save on SaaS

Calculate SaaS savings and start optimizing today!