Insightful Outlook into Acquisition, Renegotiation and Team Collaboration

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min read time
August 23, 2023
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We welcome you to “SaaS Masterminds,” Season 2 of the CloudEagle podcast. In the second episode, Prasanna Naik, the Co-Founder of CloudEagle, takes the stage as the host and welcomes Sam Middleton, the Head of IT at Bloom & Wild, as our esteemed guest.

Bloom & Wild is a reputable online flower delivery platform in the UK. Their innovative approach to floral arrangements and unique letterbox delivery services have made them a popular option for floral services across the UK.

Sam Middleton manages all the IT needs and buying to scale up Bloom & Wild’s success. He thrives on actively collaborating with key decision-makers to expedite progress and attain tangible outcomes. 

In this insightful podcast, Sam Middleton provides invaluable advice for aspiring IT leaders and emphasizes the significance of mentorship in one's career. He also delves into his priorities for 2023 and highlights the challenges of acquisitions and renegotiations, offering insights on how organizations can effectively reduce SaaS costs using SaaS management platforms.

Gear up for a quick masterclass on SaaS cost optimization through collaboration, consolidation, stakeholder involvement, and data-driven decision-making. Don’t miss out on exclusive insider tips from an IT expert.  


Time Stamps

00:10 - A warm welcome to the episode.

00:45 - Get to know Sam Middleton and a surprising fun fact.

02:16 - Embark on Sam's journey to becoming Head of IT.

06:16 - Sam's golden nuggets of career advice and the power of mentorship.

09:23 - Dive into Sam's top priorities for the year 2023.

13:21 - Uncover the challenges and triumphs of acquisitions and renegotiations.

17:39 - The synergy between IT, finance, and procurement teams.

21:28 - Striking the perfect balance between cost optimization and essential services.

24:10 - NPS scores and the magic of SaaS consolidation.

25:52 - Wrapping up with profound insights and takeaways.

Written by
Prasanna Naik
Co-founder, CloudEagle
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